More about this Webinar Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That's a … [Read more...] about Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
Search Results for: scripts
Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
More about this 20-Minute Webinar Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this webinar, Bing's Shopping Campaign expert, Richard Park, covers best practices for your feed, campaign, and reporting. You'll get key takeaways to fully optimize your Shopping Campaigns for the holiday … [Read more...] about Flash Series: How To Drive More Revenue with Bing Shopping Campaigns
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
More about this 20-Minute Webinar Over time, your competition changes. Some competitors grow, some of them don't, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this webinar, Joe … [Read more...] about Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Flash Series: What Marketers Need To Know About Programmatic Buying
More about this 20-Minute Webinar According to Business Insider, total US programmatic ad revenue will top nearly $15 billion this year and be a majority (52%) of non-search digital-ad spend. Yet, despite programmatic’s growing dominance of the digital sector, there still appears to be a lack of knowledge about the space with both brands and agencies. In this webinar, expert … [Read more...] about Flash Series: What Marketers Need To Know About Programmatic Buying
How To Build Your Own Emergency Stop Button For AdWords
I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account. If there is an issue with a site, pausing the right elements takes several steps: Find what needs to be … [Read more...] about How To Build Your Own Emergency Stop Button For AdWords
Naming Your Campaigns: The Unsung Hero of PPC
Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
Webinar: Why Calls Are Better Than Clicks
More about this Webinar Many marketers fixate on actions like getting clicks, web leads, form-fills and email addresses from users. However, are all those email addresses you’re acquiring turning into customers? In this webinar recording, expert McKay Allen from Convirza discusses why calls are more valuable than clicks, actionable insights on using call marketing, and the … [Read more...] about Webinar: Why Calls Are Better Than Clicks
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
More about this 20-Minute Webinar Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won't get traffic or the wrong type of traffic. There's only one way to know which offer or ad is best for your account: by testing it! In this webinar, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, … [Read more...] about Flash Series: Using Ad Testing Data To Set Up Foolproof Tests
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
