If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and dedicated Google teams, Custom … [Read more...] about How To Build Custom Affinity Audiences In Old & New AdWords
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Why Online Polls Are Critical To Understanding Your Users
Polls. They’re distracting. They’re inconvenient. They’re annoying. Often times this is the mentality that people have when they see or hear about online polls. Today I’m going to convince you that this is the wrong mindset to have. Today we’ll learn how polls can help us better understand our user’s behavior and how they can help us better frame the content on our … [Read more...] about Why Online Polls Are Critical To Understanding Your Users
4 Things I Learned as a New Hire at a PPC Agency
Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I've been here I've learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production work. When I made a list of the things I've learned … [Read more...] about 4 Things I Learned as a New Hire at a PPC Agency
AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account. While this seems extreme, Google has set in … [Read more...] about AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Hero Conf London Golden Ticket #1
It's here! Now is your chance to win one of 3 free tickets to Hero Conf London, 23-25 October, with the Golden Ticket Giveaway. For all the details on how you can win, read our previous post on the contest here. For the abridged version: We're hiding one Golden PPC Hero on the Hero Conf London site everyday, today through Thursday. It's your job to track down each Hero, … [Read more...] about Hero Conf London Golden Ticket #1
The Golden Ticket Giveaway Returns for London!
The popular Golden Ticket Giveaway returns for Hero Conf London! That means you'll have 3 chances to win a free ticket to London's Only All PPC Event, 23-25 October at The Brewery! We’re hiding our golden PPC friends within the content on HeroConf.com over the next three days – the first will be hidden first thing tomorrow, 3 October, with a new hero flying on 4 and 5 October … [Read more...] about The Golden Ticket Giveaway Returns for London!
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
What was YOUR last search?
Have you ever just taken a moment to look through your search history and laugh at the weird things you search throughout the day? Well, in the spirit of our State of PPC 2017/2018 release in just a week, our team did and we just have to share these quirky searches with you (see full video here). But we also want to know - what was the last thing YOU searched? From WWII … [Read more...] about What was YOUR last search?
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
How To Explain PPC To A Non-PPCer
We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
The Winner of the Free Hero Conf London Pass for #PPCJokes is…
@heroconf I must be on your remarketing list because I'll be seeing you again later. #PPCPickUpLines #PPCJokes #HeroConf — Scott Wright (@TellScottWhat) August 23, 2017 That's right, Scott. You're headed to Hero Conf London, and the ticket is on the team here at Hanapin Marketing. You'll join 350 PPC pros at London's Only All-PPC Event, 23-25 October. Just for being … [Read more...] about The Winner of the Free Hero Conf London Pass for #PPCJokes is…
