A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You launched your site, you followed the best, but now … [Read more...] about How To Deal With Lost Traffic When Launching A New Website
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Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there are a couple tactics that can be deployed to find … [Read more...] about Fight Click Fraud In Your Bing Ads Lead Gen Accounts
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare. The Complexity Of Healthcare … [Read more...] about Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
How You Can Generate More Conversions For Lead Generation Accounts
We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game! Now that you printed off your cheat sheet … [Read more...] about How You Can Generate More Conversions For Lead Generation Accounts
3 Easy Ways to Optimize Landing Pages With Low Traffic
I'm a big believer in the power of landing pages and conversion rate optimization. But, to run your conventional multivariate or A/B test, you have to have traffic. Lots of it. In fact, just to prove that a new page design improves your conversion rate by just 20%, you need to split test thousands of visitors. The only problem is, for many paid search landing pages, it … [Read more...] about 3 Easy Ways to Optimize Landing Pages With Low Traffic
March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts. First, let's choose the seeds for the respective functions. There are four regions just like in the real tournament for the Excel Tools/Functions … [Read more...] about March Madness Continues: What Excel Tool/Function Rules Them All?
Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook has begun to test mid-roll advertisements in select publisher’s videos in an effort to grow revenue from all the videos being posted to the site. As an advertiser, I want nothing more than to test out the new opportunity and would not hesitate to recommend the new ad format to any client that advertised on Facebook. However, as a Facebook user, I feel there is room for … [Read more...] about Facebook Mid-Roll Ads Might Need A Re-Roll?
PPC Video Campaign Targeting Methods You Shouldn’t Forget
YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target by age, gender, parental status, household income, and more. But while those layered targets are great, it’s not enough for me. I’m greedy like the Little Mermaid. “I want to be where the people are.” Don’t laugh. She’s got the … [Read more...] about PPC Video Campaign Targeting Methods You Shouldn’t Forget
Analytics as the Foundation for Successful Landing Page Optimizations
For those of you following along at home, you'll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations. Rather than making … [Read more...] about Analytics as the Foundation for Successful Landing Page Optimizations
Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights. Check your email now for a link to join the webinar. Are you finding our content valuable? Leave us a review on Google! Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might … [Read more...] about Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights [Webinar Confirmation]
Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights
More about this Webinar Have you ever walked away from a meeting with an agency rubbing your head and thinking, “How am I going to explain these important metrics to my boss?” The reality is, CMO’s and C-level executives aren’t in the weeds every day, and they speak a bit of a different language. So what do you need to report on in order to capture your CMO’s attention and … [Read more...] about Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights
