Explore Hero Conf London Networking Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals you know you can count on for the best PPC advice? We’ve got the solution for your paid search woes. Hero Conf London is 24-26 October at etc.venues St Paul’s, and will offer more unique … [Read more...] about Build Your PPC Network, One Pro at a Time!
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Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
So You Want To Be An Industry Thought Leader? Here’s What To Do
In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes an extraordinary amount of time and effort to become … [Read more...] about So You Want To Be An Industry Thought Leader? Here’s What To Do
6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, 6 Steps to an Advanced Competitor Analysis For Digital Marketers. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Find Your Competitor's Bidding Schedule Whitepaper: 3 … [Read more...] about 6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
6 Steps To An Advanced Competitor Analysis For Digital Marketers
More about this Webinar In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of … [Read more...] about 6 Steps To An Advanced Competitor Analysis For Digital Marketers
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
Campaign Groups Now Available In AdWords
We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across various media when inviting users to convert, yet the … [Read more...] about Campaign Groups Now Available In AdWords
Quick Tips To Take Your Geotargeting To The Next Level [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Quick Tips To Take Your Geotargeting To The Next Level. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Discover 3 Levels of Geo-Targeting For Beginners, Intermediates and … [Read more...] about Quick Tips To Take Your Geotargeting To The Next Level [Webinar Confirmation]
On Demand Webinar: Quick Tips To Take Your Geotargeting To The Next Level
More about this Webinar In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. However, for you intermediate and advanced geotargeters, we’re going to take this method beyond the basics. … [Read more...] about On Demand Webinar: Quick Tips To Take Your Geotargeting To The Next Level
How To Utilize Excel Data Tables For Better Projections
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” Calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. Rather than … [Read more...] about How To Utilize Excel Data Tables For Better Projections
Can You Afford To Grow In 2017? [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Can You Afford To Grow In 2017?. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Advanced AdWords Budget Script Whitepaper: Improving Your Account Through AdWords Scripts … [Read more...] about Can You Afford To Grow In 2017? [Webinar Confirmation]
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
