More about this Webinar PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us want to pull our hair out sometimes! How do you make valuable and easy-to-read reports? What kind of reports should you be pulling? And what's the best way to … [Read more...] about Webinar: Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis
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Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
You're All Set! You're now registered for Hanapin Marketing's flash webinar, Building Personas For Better Results [Our Success Stories]. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Facebook Audience Insights: Advanced Guide To Creating … [Read more...] about Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
Webinar: Building Personas For Better Results [Our Success Stories]
More about this Webinar As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new webinar recording, Hanapin's Senior Account Manager, Kelly Pollock, discusses how social plaforms are making it easy to build out personas to target, why this is … [Read more...] about Webinar: Building Personas For Better Results [Our Success Stories]
Webinar: Secrets To Setting Up Your Social Attribution for Success
More about this Webinar Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this webinar recording, Hanapin's Associate Director of Services, Cassie Oumedian, and AdStage's … [Read more...] about Webinar: Secrets To Setting Up Your Social Attribution for Success
Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
You're All Set! You're now registered for Hanapin Marketing and AdStages's webinar, Secrets To Setting Up Your Social Attribution for Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Introduce Attribution Model Options For … [Read more...] about Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
You're All Set! You're now registered for Hanapin, Acquisio, and Intrapromote's webinar, Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Use Custom … [Read more...] about Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
More about this Webinar Panel It's been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we've gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they've been seeing in their accounts. In … [Read more...] about Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
Everything You Need To Know About Facebook Lead Ads
Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that this year more than half of US mobile phone users will be on Facebook at least once a month and will continue to lead the pack as the leading social advertising platform. We’ve seen similar growth … [Read more...] about Everything You Need To Know About Facebook Lead Ads
