Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
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Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
You're All Set! You're now registered for our Flash Series 20-minute webinar, What You Need To Know For A Successful Start On DoubleClick Bid Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your … [Read more...] about Flash Series Confirmation: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Explaining The Value Of PPC To The C-Suite
As the digital marketing world continues to expand, it can be harder for those not involved in the day-to-day to lose sight of the value of each piece of the total marketing scope. It can sometimes be easiest to segment all the platforms and engines and judge them in a silo, but the truth is that all those engines work together to contribute to the machine. For those of you … [Read more...] about Explaining The Value Of PPC To The C-Suite
Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
You're All Set! You're now registered for our Flash Series 20-minute webinar, Four Must-Have Tactics For Travel PPC. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: PPC Insights for the Tourism & Travel Industry Improvements To Google … [Read more...] about Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
Flash Series: Four Must-Have Tactics for Travel PPC
More about this Webinar The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about … [Read more...] about Flash Series: Four Must-Have Tactics for Travel PPC
Live Summit Stream
Agenda Contact Us 10:00am – 10:45am EST - Welcome & PPC Trends 11:00am – 11:45am EST - Building a Solid Foundation for Your PPC 12:00pm – 12:30pm EST - The Importance of Asking and Identifying The "Why" of your Results 12:45pm – 1:30pm EST - Advanced Account Analysis & Optimizations 1:45pm – 2:30pm EST - Mastering PPC & Its Impact on Your Overall Marketing … [Read more...] about Live Summit Stream
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
When Efficiency Becomes The Enemy
Here’s the situation: a poorly managed account lands in your lap. You crack your knuckles and go to work, grabbing all of that sweet low-hanging fruit along the way. You sit back, prop your feet on your desk and watch the conversions roll in. You improve account performance. You cut CPA in half. You double your leads. All of this is fantastic, so what is the catch? Budget. … [Read more...] about When Efficiency Becomes The Enemy
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
With so many new features and changes in the paid search world, it’s easy to forget core tactics when determining your account structure. At the center of every great paid search account is a structure built upon extensive research, planning, and execution. Jacob “Juice” Brown and I are excited to be speaking about building a solid foundation for your PPC at our inaugural PPC … [Read more...] about Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
3 Easy Ways To Be Proactive On New PPC Accounts
Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular. In this ever-changing world of digital marketing, it can be difficult to stay ahead of the game. There are, … [Read more...] about 3 Easy Ways To Be Proactive On New PPC Accounts
Live Summit Confirmation (v2)
Alright! You are now registered for the PPC Hero Live Summit! We've sent a confirmation to your email. The day before the Summit, we'll send you an email with a link to join the live stream. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: 10:00am - 10:45am EST Welcome & PPC … [Read more...] about Live Summit Confirmation (v2)
