After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC
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Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
You're All Set! You're now registered for Hanapin Marketing and Optmyzr's webinar, 6 Unique Ways To Grow Your PPC Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients The Boost They Need 5 … [Read more...] about Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
Webinar: 6 Unique Ways To Grow Your PPC Account
More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account
Flash Series Confirmation: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
You're All Set! You're now registered for our Flash Series 20-minute webinar, Practical A/B Testing Statistics: 5 Tips to Help You Get Reliable Data. Check your email now for a link to join the webinar. Know of a fellow CRO fan who would also love this webinar? or Email It » Other Resources You Might Like: Use My Little Research Secret To Test Only … [Read more...] about Flash Series Confirmation: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
More about this 20-Minute Webinar “How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this practical webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable … [Read more...] about Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
Flash Series Confirmation: Using Auction Insights for Competitive Advantage
You're All Set! You're now registered for our Flash Series 20-minute webinar, Using Auction Insights for Competitive Advantage. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To Organizations Another … [Read more...] about Flash Series Confirmation: Using Auction Insights for Competitive Advantage
Flash Series: Using Auction Insights for Competitive Advantage
More about this 20-Minute Webinar When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this flash webinar, Jeff Allen, President of Hanapin … [Read more...] about Flash Series: Using Auction Insights for Competitive Advantage
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and discussing … [Read more...] about Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
You're All Set! You're now registered for Hanapin Marketing and Quantcast's webinar, Why a Programmatic Advertising Strategy is No Longer Optional. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients … [Read more...] about Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
More about this Webinar Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That's a … [Read more...] about Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
