It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the new PPC Hero. It’s a lot to soak in, but here are the watchwords we followed while creating it: Relevant. Dynamic. Shareable. Meaningful. We hope you find at least a few … [Read more...] about Introducing the New PPC Hero
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3 Alternative Platforms For Recruitment PPC
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and social career networking platforms can help increase your qualified candidates and … [Read more...] about 3 Alternative Platforms For Recruitment PPC
Eight Steps to Craft the Ultimate PPC Landing Page
From time to time, PPC Hero will publish a stellar post from an equally stellar author, and this is one of those times. This post was written by Oli Gardner, landing page expert and co-founder of Unbounce, one of our favorite optimization and testing tools for landing pages and CRO. Follow him at @OliGardner. -- If you care about your conversion rates, you know that every … [Read more...] about Eight Steps to Craft the Ultimate PPC Landing Page
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting campaigns by budget, but others like “Product Ads” and “No More Charging for Forwarding Numbers” could really impact your Bing PPC program. … [Read more...] about 7 New Bing Ads Features – Including Product Ads!
Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Why You’re Looking at CTR All Wrong
A good click-through rate is one of the most fundamentally important parts of any paid search account. It's the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads of us still make the mistake of treating every click equally. We're taking a lazy approach with our ads and accepting aggregate data … [Read more...] about Why You’re Looking at CTR All Wrong
Which Facebook Objective Is Best For Me?
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into their own hands and guarantees that expectations have been predetermined before the first ad is created. The first step to creating an ad on … [Read more...] about Which Facebook Objective Is Best For Me?
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story. In this article I will compare Attribution Modeling in AdWords and Analytics. What are the main differences in how Attribution Modeling works in AdWords and … [Read more...] about Better Attribution Modeling – AdWords or Analytics?
Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks gossip wheel spinning for months on end. When Hero Conf 2013 was in full swing, I stayed in the loop through posts on our site … [Read more...] about Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Hero Conf Guest Post Giveaway | And the Winner Is…
Congratulations to Ariana Wolf (@ArianaWolf), a Search Strategist for 90octane for her winning guest post! Ariana's post was selected as winner based upon pageviews during the business day of posting and a staff vote. She's headed to Hero Conf, compliments of PPC Hero! If you missed her post, be sure to check it our here. If you like what you read, join Ariana and other … [Read more...] about Hero Conf Guest Post Giveaway | And the Winner Is…
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
