Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
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Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Ariana Wolf (@ArianaWolf), a search strategist for 90octane. “Holy jumble! Where's the hope of the world now?” – … [Read more...] about Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
Pleading the Case for Conversion Rate Optimization
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about Pleading the Case for Conversion Rate Optimization
Why Are Your Quality Scores Dropping with Improved CTR?
“We’ve worked really hard on improving CTR, but Quality Scores are actually going down. How is that possible?” Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that many advertisers … [Read more...] about Why Are Your Quality Scores Dropping with Improved CTR?
9 Solutions To Your Disapproved Remarketing Lists
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their websites/products/services, and had their Remarketing lists shut down. While there may be some of you out there holding your breath and … [Read more...] about 9 Solutions To Your Disapproved Remarketing Lists
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
Getting Started With LinkedIn Ads – What You Need To Know
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s … [Read more...] about Getting Started With LinkedIn Ads – What You Need To Know
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
The 15 Ad Networks to Use Instead of AdWords
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month's series, we're providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we'll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and … [Read more...] about The 15 Ad Networks to Use Instead of AdWords
