At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart to climb all the way to the top of the entire Internet: bid higher. When in doubt, just keep bidding. It'll make all the difference in your ad … [Read more...] about 9 Common Issues with Data That Make Your Ad Testing Worthless
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Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts … [Read more...] about Heroview – PPC Account Structure & Organization
Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account … [Read more...] about Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
Story Appeal and Facebook Ads
There are a lots of ways to make your image visually prominent or striking: Bright colors or borders that cut through the blue and white Facebook backgorund Close-ups of human faces or products Sex appeal, Dynamic Angles and/or Foreshortening Visual Effects But while visually striking images will get your ad noticed, they won’t get your ad’s headline and body copy … [Read more...] about Story Appeal and Facebook Ads
Heroview- Common PPC Blunders and Tips to Avoid Them
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: My pleasure! We're big fans … [Read more...] about Heroview- Common PPC Blunders and Tips to Avoid Them
Closing the Credibility Gap
Given the attention-grabbing challenges that Facebook ads face, some companies go with the straightforward strategy of making a deal that’s simply too good to ignore. Unfortunately, if a deals too good to ignore, it’s assumed to be too good to be true, and (paradoxically) ends up ignored. Here’s an example: Now Oakley is a premium brand of sports sunglasses, and usually … [Read more...] about Closing the Credibility Gap
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time management skills all PPC folks should have. For today’s post I’m going to start with something that might be a little controversial: Bid … [Read more...] about Bid Management Software Is The Future of PPC
But What Happens If You GET The Click?
“Plan the sale when you plan the ad” -- Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure -- that the unclicked ads can still prove valuable in influencing “share of mind.” Of course, this works much better for known brands, by the way, which makes Facebook Advertising a much better conjunction (rather than … [Read more...] about But What Happens If You GET The Click?
Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, or creepy! We are … [Read more...] about Heroview- How to Avoid Intrusive Remarketing
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I would bet that person brushes his teeth regularly, that he follows the so-called best practice of personal hygiene, but somehow he’s doing it wrong. Not … [Read more...] about Doubling Leads Through the Magic of Best Practices
Mr. Clean is All Wet When it Comes to Facebook Ads
So, I couldn’t help but noticing this ad on my Facebook page: So far so good, right? I mean, if you can’t help but notice an ad, it’s at least doing something right. And what was so conspicuously noticeable about this? Mr. Clean of course. And while this is a discussion for another post, I think it’s worth noting how much power this brand icon -- an icon created by mass … [Read more...] about Mr. Clean is All Wet When it Comes to Facebook Ads
Our Top 25 Most Influential PPC Experts List: The Methodology
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is to generate conversation among our peers, and that’s exactly what happened. Because this post generated such response, we wanted to make sure we followed up to provide a … [Read more...] about Our Top 25 Most Influential PPC Experts List: The Methodology
