I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy as the classic David's Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from "Google Places" to "Google My Business", making good use of those location … [Read more...] about 5 Geocentric Tips to Invigorate Your Local PPC Ads
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The New AdWords Report That Will Change Your PPC Plans
AdWords Search once openly offered a report that showed the volume of users you interacted with as well as how many interactions you conducted prior to a click or conversion. Much to my chagrin, this feature was rescinded back in 2015 and hasn’t been its old self since. Following these changes, many of us have adapted to what we can’t see, to the fact that frequency caps are … [Read more...] about The New AdWords Report That Will Change Your PPC Plans
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
What was YOUR last search?
Have you ever just taken a moment to look through your search history and laugh at the weird things you search throughout the day? Well, in the spirit of our State of PPC 2017/2018 release in just a week, our team did and we just have to share these quirky searches with you (see full video here). But we also want to know - what was the last thing YOU searched? From WWII … [Read more...] about What was YOUR last search?
The Great Rollover: Google Pushes Universal App Campaigns
Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop running. So what are UACs, and why does Google … [Read more...] about The Great Rollover: Google Pushes Universal App Campaigns
A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter for yourself or for a client? In this article, I will briefly cover a strategic overview for getting started with Twitter Ads. The topics I will touch on are the very first questions that I came to mind for me when I knew I was going to be managing ads on Twitter for the first time. They are also the first questions your client will most … [Read more...] about A Strategic Overview For Getting Started With Twitter Ads
Why Manual Bidding Will Slowly Ride Into The Sunset
Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained a constant: Control of our bids and the choice to use automation if … [Read more...] about Why Manual Bidding Will Slowly Ride Into The Sunset
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we'll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways. A savvy … [Read more...] about Comparing AdWords & Real Estate: Understanding CPC Inflation
Getting To The Point – How To Create Actionable PPC Reports
While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to see every single piece of the data. Others, not so much. In today’s post, … [Read more...] about Getting To The Point – How To Create Actionable PPC Reports
Google, Signature Cocktails, And Audience Labs
Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always my favorite and not because there are … [Read more...] about Google, Signature Cocktails, And Audience Labs
How To Find The Right PPC Audiences
When I am working on an account and trying to optimize the campaigns to the fullest potential, I get stuck in a rut of looking at keywords, bids, and budgets. While these are great and essential ways to create efficient spend in your account, you are treating all users the same. Once you open up the Audience Insights report and think about how to segment your audiences, you … [Read more...] about How To Find The Right PPC Audiences
