If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
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On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
On Demand Webinar Why Your Agency Should Be Using a Consultative Approach Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
On Demand Webinar Clever Retail Strategies to Increase Online Traffic & Revenue Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
The Greatest PPC Comeback of All Time?
I am not a die-hard NFL watcher. Even when my hometown team has played in the big game I am not one to be glued to the TV, pile of wings on my lap, screaming wildly at amazing plays. But I do watch it every year. I enjoy the spectacle, the pomp and circumstance, the commercials. This year I was even less inclined to watch as a team more hated than Duke Basketball vied for the … [Read more...] about The Greatest PPC Comeback of All Time?
On Demand Webinar: How to Master the Mobile Market in 2017
On Demand Webinar How to Master the Mobile Market in 2017 Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Understanding the Ins and Outs of Programmatic for PPC
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
On Demand Webinar – New Bing Updates You Need in 2017 for Optimal Performance
On Demand Webinar New Bing Updates You Need in 2017 for Optimal Performance Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – New Bing Updates You Need in 2017 for Optimal Performance
The Simple Beauty Of A PPC Bid Template
I will not lie: I am not the biggest proponent of automated optimizations and tools. Consider me a skeptic à la Will Smith in iRobot. The more automation programs you use, the more programs that can and will break, go down in times of critical need, etc. Relying solely on automation tools for optimizations feels like putting every single very fragile egg in one basket. This is … [Read more...] about The Simple Beauty Of A PPC Bid Template
Apple Search Ads: What You Need To Know To Improve Performance
Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
On Demand Webinar – Top Tips for Travel Marketing Success
On Demand Webinar How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Presented by Please be sure to bookmark this page for future access to this webinar. 5 Tips for the Travel Marketer Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Top Tips for Travel Marketing Success
