Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
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The Latest In Adwords Customer Match: Shopping
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce … [Read more...] about The Latest In Adwords Customer Match: Shopping
On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
On Demand Webinar Getting Your Ads Seen: Introducing In-Image Advertising Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
On Demand Webinar Unique Ways to Improve Your Conversion Rates Right Now Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
The 4 Personality Types You Deal With In Paid Search
By now we all know the 4 personality types: Analytical Driver Amiable Expressive Even though we know them, how much time do we spend deciding which type the person we are talking to is? Probably not much. If we did, the way we deal with them would probably be different. A lot of the time we like to treat people the way we would like to be treated. When it comes to … [Read more...] about The 4 Personality Types You Deal With In Paid Search
On Demand Webinar: The Power of Location Marketing
On Demand Webinar Better Results, Less Money: The Power of Location Marketing Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Power of Location Marketing
Google Goes All In With Location Based Paid Search
We are creatures of comfort and convenience. The weight of mobile phones in our pockets feels like little security blankets. The Great and Powerful Google recognizes our need for convenience and is always working to make it easier consumers to find what they need. On the flipside, with one of the latest updates, Google is making it seamless for advertisers to get in front of … [Read more...] about Google Goes All In With Location Based Paid Search
On Demand Webinar – Keeping Your Sanity with PPC Reporting
On Demand Webinar Keeping Your Sanity with PPC Reporting: Hacks for Structure and Analysis Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Keeping Your Sanity with PPC Reporting
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
How To Keep Your Job And Your Cool While Working From Home
Since I work from home and telecommute I thought it’d be a good idea to share my expert tips on the topic (just kidding, I’ve only been working remotely for four weeks). Like many agencies, Hanapin employees have the opportunity to work from home on various weekdays. Furthermore, Hanapin employs PPC Account Managers with previous experience who live outside of Bloomington, … [Read more...] about How To Keep Your Job And Your Cool While Working From Home
On Demand Webinar – Building Personas For Better Results
On Demand Webinar Building Personas For Better Results [Our Success Stories] Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Building Personas For Better Results
