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On Demand Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them

On Demand Webinar The 11 Biggest A/B Testing Mistakes and How To Avoid Them Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. *The audio and video do not match up due to some issues that occurred within the webinar program we use. For a better experience, we recommend clicking through the slide … [Read more...] about On Demand Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them

Webinar: Top Ten Paid Social Media Advertising Hacks of All Time

More about this Webinar PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today's digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We'll be discussing strategies such as content … [Read more...] about Webinar: Top Ten Paid Social Media Advertising Hacks of All Time

On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most

On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most

In Defense Of The Lowly Display URL

You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL

Shopping Campaigns: How Does Bing Really Stack Up To Google?

Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?

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