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The 10 Reports that Made Me Fall in Love with Pivot Tables

Lots of crazy stuff has happened in PPC during 2012.  Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series.  That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year.  Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables

Google Is Adding Buttons To Your Display Network Text Ads.

Google announced a change coming to text ads on the Google Display Network, rolling out this week.  There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.

Save a Little Time for the Rest of Time with Shortcuts from Google Analytics

Google Analytics have a new feature in beta that is super helpful and super easy to use.  Shortcuts allow you to save a few seconds for every report you look at within analytics, including sorting, secondary dimensions and any other small changes that you don't think about making on a daily basis. Robert Altman's Short Cuts now has competition for the title of best thing named … [Read more...] about Save a Little Time for the Rest of Time with Shortcuts from Google Analytics

Four Ways to Make the Most of Demographic Targeting

In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network.  Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting

Have Close Variants Increased Your Leads by 55 Percent?

In May of this year Google announced new matching behavior for phrase and exact match keywords.  It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with.  Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?

PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time

So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time

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