With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
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How To Use Automated Rules in Google AdWords
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend. https://www.youtube.com/watch?v=3EZFkbN9OTo&feature=youtu.be&fb_source=message … [Read more...] about How To Use Automated Rules in Google AdWords
Interview with Webinar Presenter- When and How to Increase PPC Budgets
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There's still time- Register here! https://www.youtube.com/watch?v=WzALbnaYZxc&feature=plcp&context=C32ba6f9UDOEgsToPDskK1VciCHr1vlYK6RZ5T7llO Features and … [Read more...] about Interview with Webinar Presenter- When and How to Increase PPC Budgets
How To Use Pivot Tables For PPC Data
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to make all of your huge data sets more digestible. https://www.youtube.com/watch?v=EDZCXKINEXk For More Useful Tools and Tips, Read:165 Tools … [Read more...] about How To Use Pivot Tables For PPC Data
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
Hero Conf Speaker Interview with Jeff Allen
We had the opportunity to interview Jeff Allen, who will be speaking about Advanced Mobile PPC at Hero Conf 2012, on his thoughts about Mobile PPC. With 11 years of Internet Marketing experience, Jeff Allen is currently an Account Executive here at Hanapin Marketing. If you would like to hear more about Mobile PPC from Jeff and others at Hero Conf, you can register or visit … [Read more...] about Hero Conf Speaker Interview with Jeff Allen
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
Baseball and PPC – Know Your Cleanup Hitter
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days and even more from my time as a fan since then. My team is the Chicago Cubs. No reasonable person should root for a team that brings him or her so much … [Read more...] about Baseball and PPC – Know Your Cleanup Hitter
PPC Hero’s 2011 Bloopers Reel *NSFW*
Over the past five months or so I've been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided to put together a little video of all those great scenes that got cut to show the team. I'll warn you that it's NSFW due to language. … [Read more...] about PPC Hero’s 2011 Bloopers Reel *NSFW*
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we're providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom … [Read more...] about A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Our Favorite 2011 PPC Changes & Predictions For 2012
Whoa, there sure were a lot of changes in 2011 in the PPC world. It's hard to believe how far we've all come in just a year. If you're feeling nostolgic, just take a look through our old news updates. Check out what changes Jeff Allen, Rob Boyd, Felicia Coover, Sarah Storm, Bethany Bey, and Kayla Kurtz loved in 2011 and where they think they'll be going in … [Read more...] about Our Favorite 2011 PPC Changes & Predictions For 2012
