The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory. According to existing FEC filings, Harris allocated $346 million to radio, TV, and digital ads, while Trump spent $147 million. However, ad-tracking … [Read more...] about Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending
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Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
11 Tips for Effective Social Media Data Collection and Analysis
Social media is a core part of most brands' marketing strategies today. With billions of active users across platforms like Facebook, Instagram, TikTok, and more, social media offers endless opportunities to connect with customers. However, succeeding with social media requires much more than creating posts or buying ads. To truly maximize value, brands need to master social … [Read more...] about 11 Tips for Effective Social Media Data Collection and Analysis
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk
Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates with your audience. 1. Start with Storytelling 2. Know Your Audience 3. PowerPoint … [Read more...] about Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk
How to run branding campaigns with a performance mindset
In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on performance metrics. When operating on a limited budget, the majority of it will go towards performance campaigns. If you do get the chance to run branding campaigns, you … [Read more...] about How to run branding campaigns with a performance mindset
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
Bringing AI & Contextual Targeting Together for Brand Safety
You've probably seen ads that feel weirdly correlated to what you're reading or watching online. That is contextual advertising at work. This ad-based solution has evolved steadily amidst the ever-changing digital landscape, becoming an integral part of every advertiser's arsenal. But there is much more to it than matching ads with their context. Brand safety forms the crux of … [Read more...] about Bringing AI & Contextual Targeting Together for Brand Safety
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in this … [Read more...] about Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
Learn PPC with Expert Training Courses and Essential Guides
Here at PPC Hero we're dedicated to helping you to learn more about the modus and mechanisms of the industry within which you work, in order to allow you do your job a bit better. Or become better equipped to do the job that you want. Whether you're just getting started in the trade or have a few years under your belt there'll should be something here to help. Because … [Read more...] about Learn PPC with Expert Training Courses and Essential Guides
How to enhance your paid search with audience targeting
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel by going after broader keywords with lower intent. … [Read more...] about How to enhance your paid search with audience targeting
