Results of Our Second Tier PPC Search Engine Survey

Recently we posted a survey that asked which second tier PPC search engine  has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3” (i.e. Google, Yahoo, MSN) and if they are, which search engines have garnered the most positive results.

Without further adieu, here are the results of the survey. We recorded 115 respondents and here is what they had to say:

survey_results2

As you can see, the majority of users have not tried the search engines listed within the survey. This indicates that a large number of PPC managers (according to our survey) are sticking to the “big 3.” Also, a substantial percentage of respondents said none of these search engines have worked for them.

The second tier search engine that received the most votes was Ask. And the runner-up was Business.com.

To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly). Also, diversifying your search marketing efforts can help stabalize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.

Thanks to everyone who participated in the survey!

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.