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Did you miss Google Marketing Live? Join us for an expert recap.

This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.

8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends...

Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.