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Create Google Display Countdown Ads Using Rules: Getting Creative With Ad C...

Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

How Data Science Can Improve PPC Performance

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.

Google Ads Audience-Based Campaign Restructure Case Study

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

A Comprehensive Guide to Ad Testing

Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.

PPC News: Keeping Pace with the Industry

This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.

Introducing: Paid Media Pulse COVID-19 Dashboard

We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.

When Surprisingly Good Performance Leads To Tough Questions About The Value...

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

TikTok Advertising: Should You Test It?

TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.