PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April 16-17, 2012 in Indianapolis, will provide you with the opportunity to listen to and meet close to twenty of the brightest experts in Search Engine Marketing. The Alerts Sign-up will allow you to stay up-to-date on the conference’s latest details and developments. We will email you any special information or updates about Hero Conf, and perhaps even throw in a bonus or two for those who are signed up for alerts! Sign up for alerts here to receive Hero Conf updates and the white paper, receiving two great options in one!
ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?