SMM: And The Winner Is....

The 2012 Search Marketing Madness champion is… Fathom Online!

Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats!

We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine marketing information. And, of course, keep reading my personal fave, PPC Hero! 🙂

Until next year…

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.