February 12, 2020 | 11am - 3pm EST

In Partnership With

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers. It will feature 8 sessions from the writers and digital experts of PPC Hero, as well as specialists from some of the biggest PPC platforms and tools including Google, Microsoft, Optmyzr, Mobile Monkey, DialogTech, and Taboola.

 

 

The event is designed for digital marketers who do more thank just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you’ll get strategies and tips that you can implement right away in your accounts for better performance.  You’ll learn how to be a smarter and more effective marketer in 2020!

 

Sessions  will cover everything from search trends and remarketing in a post-cookie world to audience targeting and how to take advantage of machine learning for your brand. All registrants will receive the recording and slides after the Summit is over, so even if you can’t attend, register.

 
*NEW ANNOUNCEMENT: We’re giving away 10 tickets to Hero Conf Austin during the PPC Hero Summit! All registrants are automatically entered to win, but you get double the chance of winning if you also participate in the Twitter contests during the event.

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Presenters

Jeff Allen
President
Purna Virji
Sr. Manager, Global Engagement Learning and Engagement
Frederick Vallaeys
Co-Founder
Mary Hartman
Senior Account Manager
Larry Kim
Founder
Carrie Albright
Director of Services
Rachel Zalta
Global Research & Insights Lead
Blair Symes
Sr. Director of Content Marketing
Lauren Rosner
Senior Project Manager
Drew Whang
Agency Business Development Manager
Lara Lowery
Senior Account Manager
Danielle Gonzales
Senior Account Manager
Jeff Baum
Senior Director of Services
Kelly Pollock
Associate Director of Services
Kamlyn Spivey
Account Manager
John Williams
Senior Account Manager
Diane Anselmo
Associate Director of Services
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Past Attendees Include

Agenda

11:00am - 11:30am

2020 Search Vision: Where is the Industry Headed?

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Presenters: Jeff Allen, Purna Virji, and Drew Whang

Hanapin, Google, and Microsoft team up for an informative session on whats happening right now with the search industry, the trends you need to be thinking and worrying about, and a forecast of what's to come over the next 12 months.

11:30am - 12:00pm

The Secret to Unlocking Real Content Marketing ROI Lies within PPC

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Presenters: John Williams and Rachel Zalta

Having both content marketing and PPC in your marketing mix, and working together, can do wonders for your brand awareness and your bottom line. Join this session for a discussion on why including these two channels in your marketing is valuable, what your content should look like, tips on setting up an effective creative strategy, and how to use PPC to make sure your content gets in front of the right people at the right time. 

12:00pm - 12:30pm

How To Do Smarter Remarketing in a Post-Cookie World

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Presenters: Lara Lowery and Blair Symes

The right audience targeting strategies can significantly increase the profitability of your Google Ads, Facebook, and display campaigns. But with the use of third-party cookies being phased out for remarketing, marketers must adjust their strategies to show the right message to the right consumer at the right time to convert them. In this session, Lara and Blair lay out the targeting strategies for Google Ads, Facebook, and display you can use to drive growth in a post-cookie world.

12:30pm - 1:00pm

Powerful Facebook Strategies to Grab Your Customers’ Attention

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Presenters: Kelly Pollock and Larry Kim

With 3 million businesses actively advertising on Facebook, how does your business stand out amongst the crowd? Kelly and Larry will discuss a number of powerful tips and strategies for Facebook ads that can help you better compete on this challenging and crowded platform.

1:00pm - 1:30pm

ABM + Paid Media: Turn Your Dream Accounts into Customers

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Presenters: Mary Hartman and Danielle Gonzales

If you are still struggling to understand how ABM works and/or the impact paid media can make on ABM strategies, then this is the session for you. Mary and Dani will define ABM, discuss best practices, share different strategies that have worked for their clients, and walk you through setting up your ABM KPI’s.

1:30pm - 2:00pm

Get Innovative with Your Audience Targeting in Search and Social

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Presenters: Diane Anselmo and Kamlyn Spivey

It’s easy to keep testing the audiences that work for your brand today, but don’t expect to grow if you never test new audiences! In this session, Diane and Kamlyn share their audience strategies and tests for both search and social platforms. Tune in to learn how to maximize conversions and engagement or lower cost per action by taking a fresh approach to audiences.

2:00pm - 2:30pm

Beyond the Engines' AI: Make Machine Learning Work For YOUR Brand

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Presenters: Jeff Baum and Frederick Vallaeys

Most digital marketers are not 100% sold on search engines’ machine learning features and settings, especially those that are spending OUR budgets. In this webinar, learn what’s working and what’s not when it comes to engines’ machine learning, why you would choose a 3rd party tool over the engines’ capabilities, and what you need to do to take better advantage of machine learning. Plus, Fred and Jeff will share their predictions for machine learning and tips on how to explain all of this to your boss.

2:30pm - 3:00pm

How To Easily Translate Paid Media Performance to Your CMO

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Presenters: Carrie Albright and Lauren Rosner

Do you struggle with the question of “what’s going on?” in meetings with your CMO? Wishing you had a better way of explaining the complexity of your campaigns to people that don’t do paid media as much as you? In this session, Carrie and Lauren will give you tips on how to answer that inevitable question and explain valuable insights to your C-level executive.

What They’re Saying About the Summit

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