Google's Customer Match feature will soon be expanded to AdWords Shopping campaigns. Find out what it means for advertisers.
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Audience Targeting – The 2016 PPC Trends To Watch
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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