What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
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Eight Steps to Craft the Ultimate PPC Landing Page
If you care about your conversion rates, you know that every marketing campaign needs a dedicated landing page. This is especially true when it comes to PPC where you're paying for every click.
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How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus...
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Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to...
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