As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience –...
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Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re...
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How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of...
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Power up your Demand Gen campaigns with new AI features
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
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Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
How To Implement Geotargeting in Your PPC Campaigns
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
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Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
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How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
The ultimate guide to mobile ad fraud prevention. Definitions and the importance of collaboration; all you need to know, right here.
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Three Tips to Combine Paid and Organic Search Marketing Strategy
Not sure how to align PPC and SEO? These tips will help you master the SERP, align both channels, and maximize your holistic search strategy.
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PPC Rising Stars of 2021
Better late than never…Our 2021 PPC Rising Star list is finally out!
TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
When Instagram Reels rolled out its advertising option, we were eager to test it immediately, in parallel to its biggest rival, TikTok.
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