When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
Be Smart In 2017: Use Seasonal Budgeting
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?
