Two weeks ago we asked you, our loyal PPC Hero readers, to give us your thoughts on what really affects quality score. We had a great response from all over the world:
Our participants had varying level of PPC experience from just 1 year to 7 years! The survey included a list of 11 potential quality score factors and we had you rank the importance of each factor on a scale from 1 – not important to 4 – very important. Below are the results (click to enlarge).
Ranked at the top of the list was keyword click-through rate. If you want to boost quality score of our keywords this is definitely the first area to focus on. If you want to know more about Quality Score come back tomorrow for the release of PPC Hero’s updated quality score guide. You may be surprised about what can truly influence the Quality Score of your keywords.
As promised, we also selected a respondent at random to win a 3-month Foodzie subscription and the winner is… Jeff Allen! Congratulations Jeff and thank you so much to all of our participants. We always appreciate feedback from our readers.
Do you agree with the results? Are there any factors not included that you think influence Quality Score? If so, please post a comment below.