Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.

Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.

If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding...

Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix...

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.