In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.

Review your current bidding strategy options in Google Ads and how best to use each method.

In this article, a Director of Analytics covers how to check which tags exist on a site, which information is sent, and proper tag setup.

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.