Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively.

Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your...

Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.