Two Actionable Keynotes from the Best in the Industry

By Nate Hollander | @HeroConf | Director of Events at Hanapin Marketing

We’ve Added 15 Early Bird Tickets – Act Now!

Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and we deliver.

We’re excited to bring you two legends of the PPC world, Brad Geddes and Frederick Vallaeys, at Hero Conf Austin,
April 16-18.

PERSONALIZED MARKETING IN AN AUDIENCE CENTRIC WORLD

The purpose of marketing is to connect with potential customers and persuade them to do business with you. To achieve these goals, you need to identify your market, create an emotional or intellectual bond, and convince people your are their solution. Over the years, marketing has become more personal and will continue to get more personal, yet most PPC practitioners are being left behind in the myriad of options and targeting possibilities. Using all these PPC tools at your disposal, attendees will learn how to create personalized marketing messages that resonate with your customers.

 

THE PPC EXPERTS AI PLAYBOOK

Now that Artificial Intelligence has started to outperform humans at several types of tasks, agencies need to answer some new but critical questions to ensure their continued success. With machine learning and automation expected to continue to improve at a rapid pace, what can PPC managers do to remain valuable parts of the
online advertising ecosystem?

Learn more about what AI means to the world of PPC. First, we’ll cut through the media buzz and cover what we should really expect from AI. Then, we’ll cover several opportunities for taking your PPC business to the next level by leveraging AI, ML and automation.

 

And because our discounted tickets sold way quicker than we expected, we’ve added 15 more at 26% off, and they are going quickly! Don’t miss your chance to grab one at these great rates today.

REGISTER NOW

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Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.