Two Actionable Keynotes from the Best in the Industry
We’ve Added 15 Early Bird Tickets – Act Now!
Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and we deliver.
We’re excited to bring you two legends of the PPC world, Brad Geddes and Frederick Vallaeys, at Hero Conf Austin,
PERSONALIZED MARKETING IN AN AUDIENCE CENTRIC WORLD
The purpose of marketing is to connect with potential customers and persuade them to do business with you. To achieve these goals, you need to identify your market, create an emotional or intellectual bond, and convince people your are their solution. Over the years, marketing has become more personal and will continue to get more personal, yet most PPC practitioners are being left behind in the myriad of options and targeting possibilities. Using all these PPC tools at your disposal, attendees will learn how to create personalized marketing messages that resonate with your customers.
THE PPC EXPERTS AI PLAYBOOK
Now that Artificial Intelligence has started to outperform humans at several types of tasks, agencies need to answer some new but critical questions to ensure their continued success. With machine learning and automation expected to continue to improve at a rapid pace, what can PPC managers do to remain valuable parts of the
online advertising ecosystem?
Learn more about what AI means to the world of PPC. First, we’ll cut through the media buzz and cover what we should really expect from AI. Then, we’ll cover several opportunities for taking your PPC business to the next level by leveraging AI, ML and automation.
And because our discounted tickets sold way quicker than we expected, we’ve added 15 more at 26% off, and they are going quickly! Don’t miss your chance to grab one at these great rates today.
Browse By Category
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google ...
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
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