We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf!  It will be a great experience listening to these professionals speak about paid search in relation to the search engines.  Don’t forget to register before March 9, 2012, to save $150 on general admission.  Hero Conf will be on April 16-17, 2012 in Indianapolis, IN.  April 17 will be a hands-on, interactive workshop working on your accounts with the PPC Hero Team. We are almost at full capacity for the workshop, so we suggest you register as soon as possible to attend!

Hero Conf Updated Agenda:

Sunday, April 15, 2012

7:30pm-8:30pmPre-Conference Networking EventLocation: JW Marriott

Monday, April 16, 2012

7:15am – 8:15amBreakfast
8:15am-8:30amWelcome To Hero ConfSpeaker: Pat East, President & CEO of Hanapin Marketing
8:30am – 9:15amOpening Keynote: The Future of Paid SearchSpeaker: Kevin Lee
9:20am – 10:05amMy Own Personal Experience with RTB and RetargetingSpeaker: Marc Poirier
10:30am – 11:45amPanel Discussions:
Advanced Mobile MarketingModerator: Matt Van Wagner

Speakers: Crystal Anderson, Jeff Allen, Robert Brady, Matt Lawson

RetargetingModerator: Joe Kerschbaum

Speakers: Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo.

Account Structure Moderator: Andrew Goodman

Speaker: Elizabeth Marsten, John Lee, Matthew Umbro, Melissa Mackey, Shawn Livengood,

11:45am– 12:55pmRoundtable Lunch with the Experts
1:00pm – 1:35pmDemystifying Quality ScoreSpeaker: Brad GeddesThe New World of PPC For EcommerceSpeaker: Lisa RaehslerBizarro Analytics and Paid SearchSpeaker: Andrew Goodman
1:35pm-1:40pmSession Change Break
1:40pm-2:15pmProving the Value of PPC through Conversion TrackingSpeaker: Matthew UmbroAd Copy With PersonalitySpeaker: Elizabeth MarstenAgency Evolution and Their New RoleSponsored Session by Acquisio

Speaker: Marc Poirier

2:30pm-2:45pmNetworking Break
2:45pm-3:30pmSmall, but Mighty! Winning Strategies, Tips and Tricks for PPC on SmallBudgets

Speaker: Matt Van Wagner

How To Manage Large Budgets Without Losing Your Mind Speaker: Melissa MackeyRock ‘Em, Sock ‘Em Landing Page Website Clinic Speaker: Joe Kerschbaum
3:40pm-4:15pmConversion Rate Optimization: Tips & ToolsSpeaker: Joanna Lord
4:15pm-5:30pmPPC Plus: Additional StrategiesSpeakers:

  • Bethany Bey
  • Charles Meyer & Cleofe Betancourt
  • Elizabeth Burkholder
  • Merry Morud
  • Mike McMeekin
5:45pm-6:15pmQuestion & Answer SessionSpeakers: Andrew Goodman, Brad Geddes, Joanna Lord, Matthew Umbro, Melissa Mackey
6:15pm-6:30pmClosingSpeaker: Kayla Kurtz, Paid Search Consultant at Hanapin Marketing
7:30pm-8:30pmNetworking Cocktail ReceptionLocation: JW Marriott

Tuesday, April 17, 2012

In this hands-on, interactive workshop, you will have the opportunity to work on your account one-on-one with the PPC Hero team members.  You can come prepared with questions, dilemmas, or just ready to learn some suggestions for improving your accounts.  Some topics that will be covered include ad writing/ testing, keywords, quality score, bidding/budget strategies, and more!

7:00 am – 9:30 am: Registration

8:00 am – 9:00 am: Breakfast

8:45 am – 9:00 am: Introduction to Workshop

9:00 am – 12:30 pm: One-on-one Workshop

Wireless Sponsor:

There are still sponsorships available!  Visit here to download Hero Conf’s sponsor packet!