We’re tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month.
Here are some quick stats from it:
- 69% of marketers spent less than what they originally forecasted for the month of May
- Google, Facebook, and Instagram saw the most spend in advertising last month
- 28% predict to spend more than $250k in paid media in June
At the beginning of each month for the next couple months, we’ll be surveying the industry and updating the dashboard to give you a pulse on what’s happening with the state of paid media.
If you are interested in submitting for the current survey and participating in future surveys, you can take that here. Also, keep a close watch on PPC Hero and Brainlabs emails. We’ll be sharing the survey in both channels and would love your input.