On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite

More about this Webinar

It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, how do you explain that so your decision makers fully understand it?

In this webinar recording, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.

You’ll get expert PPC tips like:

  • How to pull the right data for your business story
  • What to do with that data once you gather it
  • Communication strategies to effectively tell the story to your CMO

Presented By

Jeff Baum

Jeff Baum

Associate Director of Services, Hanapin Marketing


Frederick Vallaeys

Frederick Vallaeys

CEO, Optmyzr


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