I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter, are always attending their webinars, and feel your mind explode with awesome knowledge anytime you see them speak. The time to VOTE for PPC Hero’s annual list of the Top 25 Most Influential PPC Experts for 2017 is now! Last year, Purna Virji rose the ranks and beat out the 3-time champion, Larry Kim. Who will win the top spot in 2017??
We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a few items to take into consideration.
PPC Knowledge – Perhaps the most important characteristic, one has to understand PPC inside and out. Does this person properly know how to track Dynamic Search Ads? How about the factors involved with improving Quality Score? The PPC expert must know the intricacies of the industry.
PPC Innovation – To truly be an expert, one must constantly be trying to improve the knowledge and ingenuity of the industry. Perhaps through a new ad copy test, a different way of looking at remarketing, or even thoughts and opinions on how voice search and AI are going to transform the industry, the PPC expert welcomes the challenge of the unknown.
Awareness – How visible is the expert? In other words, how much information and opinion is the expert providing to the industry. This knowledge may come in the form of blog posts, webinars, speaking engagements, or even tweets.
For the past two years, we have included a section to nominate an up and comer and will continue on with that trend. We’re giving you an opportunity to recognize the next great PPC influencer!