Watch Out for Yahoo's Content Network
October 29, 2008
We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra clicks and spend with zero conversions via the content network, which was completely out of the norm. At the time, I went ahead and paused the content network in that one particular ad group. However, the next day I saw the same thing in two more ad groups in the same account.
I remembered that recently Yahoo! announced an improvement to their content network. “Content match now combines a better understanding of web page and ad content with insights from users’ geographic and behavioral profiles, says Yahoo!” Despite their so called “improvement”, I emailed my Yahoo representative immediately to ask what was going on with my account. Just yesterday, I got an email from him stating that the ‘click activity investigation’ was complete and they would be refunding my account $1300.00 for ‘invalid clicks’.
This just goes to show you MUST keep an eye on your accounts at all times for crazy things like this. And it never hurts to ask your reps what’s going on if you see something abnormal. My recommendation, if you’re running PPC in Yahoo, check your content network stats for the past few weeks, if you see an increase in clicks and spend with no conversions I would ask Yahoo to investigate your account as well.
Browse By Category
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.