Webinar: 10 Unique Ways To Improve Ad Copy

More about this Webinar

With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.

In this webinar recording, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.

You’ll get expert-level PPC tips like:

• Using emotional appeal ads versus factual type ads
• When you should and shouldn’t use your taglines in ads
• Copy and CTRS for mobile and ecommerce ads