These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to dominate your market in this tough digital age, you need to be using both PPC and CRO in your marketing strategy.
In this webinar recording, experts from Formstack and Hanapin Marketing discuss five strategies using PPC and CRO that will help you identify how to boost your lead generation efforts.
Tyler CookPPC Specialist
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Ally SabrowskyAccount Manager
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