On Demand Webinar

Webinar: Conversion Matters

More about this Webinar

If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In this webinar, we’ll discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.

In this webinar recording, Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, give a great introduction into the world of conversion rate optimization.

You’ll get expert-level PPC tips like:

  • How to get started on an initial analysis
  • Best tools to use for CRO
  • Testing and measuring the right things

Presented By

Roopa Carpenter

Roopa Carpenter

Account Manager


Sam Owen

Sam Owen

Associate Director of Paid Search, CRO


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