On Demand Webinar
Webinar: Leveraging Micro-Moments: Using PPC When It Matters Most
More about this Webinar
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
In the recording, experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
- How to segment and reach your customers at any point in their purchase journey
- Targeting bottom of the funnel customers with long tail keywords
- Using remarketing lists to bring in new visitors
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