At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience.
In this webinar recording, experts from Hanapin Marketing and Seer Interactive will cover their favorite tools and methods for gaining user insights, what to do with that information, and on-going persona maintenance.
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