On Demand Webinar
Webinar: Reaching the Right Customers: How to Identify & Target Your PPC Audience
More about this Webinar
At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience.
In this webinar recording, experts from Hanapin Marketing and Seer Interactive will cover their favorite tools and methods for gaining user insights, what to do with that information, and on-going persona maintenance.
You’ll get expert-level PPC tips like:
- Why treating all of your customers the same is a bad idea
- Identifying your key audience with insightful and free analytics reports
- How to build a strategy with findings on your audience
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