Where Are The Holes in Our Leaky Bucket?

Well, 2007 has come to a close and now is a good time to take stock of what we do well, and where we’d like to improve for 2008. For this example, we’ll think of our blog as a leaky bucket. The little wholes in our bucket represent flaws or areas of improvement. We need to plug up these holes! And we need your help! We’d love to hear what you (our faithful readers) would like to see on PPC Hero in 2008.

In 2008, the PPC Hero team will work on these 4 areas:

  • Post more PPC industry news as it breaks. We tend to post more strategical, analytical, and how-to articles.We’ve noticed a lack of direct PPC news coverage in the blogosphere, so we’re going to fill that gap.
  • Posting more frequently. We do a pretty good job of posting regularly, but we can always do better.
  • Post more blog series. Our blog series give us a chance to dive in depth into our chosen topics, and we’d like to do more of these. Have a topic? Let us know!
  • Respond better to comments. We respond to almost every comment made on the blog, but I think we can respond more thoroughly. If you have questions, we want to answer them!

Here is your chance to tell us what you’d like to see on PPC Hero in 2008. Please drop us a line and give us your feedback!

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.