Which AdWords Bidding Options Do You Use?

When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to enhance click bids… . I’ve tested all of these different bidding options in my account but still can’t say which one works “best”.

I know certain situations where I prefer one over another, but wanted to get some feedback from you guys on which bidding options you are using. Below is a short survey about the different bidding options and please feel free to elaborate on your experiences in the comments section. The results will be published next week along with a post about using the bidding options in my accounts. Thanks!

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.