Why Conversion is Everyone's Job!

By Nate Hollander | @HeroConf | Director of Events at Hanapin Marketing

As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an ad or visit your site, but how long have you spent worrying about their experience once there?


Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis, will provide the tips and tricks you need to turn interest into action, whatever that action may be. Whether you are looking for an increase in lead volume or a jump in eCommerce revenue, we’ve got you covered. With tracks covering both the design and analytical aspects of conversion rate optimization, expect a breadth of knowledge and takeaways to implement immediately (plus the chance to network with some incredible PPC colleagues).


Come explore the exciting sessions, world-class speakers and excellent networking opportunities available at Hero Conf Conversion Summit. And discover how conversion is not just a job, it’s everyone’s job.

Act now, seats are going fast and workshops are nearly sold out!


Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.

How To Use AdWords Geographic Data Reports

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.