4 Ways to Efficiently Manage Account Downtime in PPC
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected.
Just for clarity sakes, I will sample directly from the Yahoo notification:
“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.
The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.
Content Match will close on 31 March 2009, after which the product will no longer be supported.
All Advertisers should therefore opt out of the Content Match marketplace by this date.
Your account manager will be happy to assist you.
We aim to work with you to propose alternative products.”
Aside from focusing on sponsored search and display ads, I wonder what the underlying motivation is for Yahoo to make this decision? Honestly, I have never received great results from the US or UK content networks. Is the US content network soon to follow? We’ll keep you posted!
Browse By Category
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.