You Can Now See Google Subdomains in Your Content Network Reporting

My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report.

As you know, any additional level of granularity in regards to performance visibility is a welcome change! This means Gmail will appear as, Google Books will appear as, Google Finance will appear as (the list goes on and on) and if your ads appear within any of these subdomains, they’ll be listed in your placement performance report. You’ll be able to manage your individual site bids for these Google properties. Therefore, enhancing your overall performance on the Content Network.

If you want to know what Google properties are out there, check out a list of popular Google sub domains.

The Google Content Network can be a beast to conquer but we’ll master this unruly monster together. Here is a quick list of what we’ve been discussing recently to help you optimize your Content Network performance:

Utilizing category exclusions to enhance your peformance

Restructuring your content campaigns can increase your exposure

How placement performance reports can help you create targeted campaigns

Now, get out there and start optimizing!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.