Monthly Archives: August 2009

Utilize Category Exclusions to Enhance Your Content Network Performance

Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to …

Posted in Content / Display Network, Google AdWords | 6 Comments

Increased Bid Transparency with Google’s Bid Simulator

Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You’re in luck! The days of bid uncertainty are behind …

Posted in Google AdWords | 6 Comments

Submit Your Landing Page to the PPC Hero Landing Page Optimization Podcast!

As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing …

Posted in Podcasts | Leave a comment

Happy Elvis Week! Hunk of Burning Love Edition

Elvis was great. Obviously, he’s the King. If you’ve never been to Graceland, you’re missing out. It’s a sight to be seen simply for the Jungle Room. This week, fans and fanatics alike are celebrating Elvis Week. And PPC Hero …

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PPC News Roundup for Friday 8/7/2009

Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left. Interested in more …

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How Business.com Can Help You Reach Your Lead Goals

With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out.  By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one …

Posted in 2nd & 3rd Tier Search Engines | 5 Comments

Our Greatest Hits for July 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! …

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5 PPC Tasks to Start Your Month off Right!

As I’m sure you are aware, it’s a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that …

Posted in Basic PPC Strategies | 6 Comments