AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.Read More »
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Hanapin Launches a New Site!
The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website!Read More »
How To Choose A Programmatic Vendor
Read this 6 section checklist to evaluate a potential programmatic advertising vendor!Read More »
Live Blogging Google Marketing Next 2017
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.Read More »
How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.Read More »
In Case You Missed It: Robots Taking Over PPC!
We launched this awesome webinar on May 4th, but we want to make sure no one missed out on the greatness! So for your entertainment, we've included the slides and recording in this post - all you have to do is scroll! Read More »
Our Top Speakers Return to London - Register Now at £500 Off!
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to...Read More »
Universal App Campaigns Vs. Mobile App Install Campaigns
Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.Read More »