How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator. Read More »
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Come for the Content, Stay for the Networking
Take a peek into the dedicated time we've built into the Hero Conf experience that will land you on the inside track of networking.Read More »
Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.Read More »
4 Custom Affinity Audiences To Try For Display Advertising
Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.Read More »
How to Make Sure PPC Gets All the Credit
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out. Read More »
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.Read More »
Why I’m Excited For The New Google Attribution
Measuring and attributing marketing tactics just got a MAJOR upgrade. Read more how Google Attribution can help to uncover insights and make a true impact on the customer journey.Read More »
How To View Bing Spend In Google Analytics
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.Read More »