Monthly Archives: November 2009

PPC News Roundup for 11/6/2009

AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on …

Posted in PPC News Round Up | 1 Comment

Our Greatest Hits for October 2009

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! …

Posted in Greatest Hits | 1 Comment

Google Launched Comparison Ads

This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that …

Posted in Google AdWords | 4 Comments

Google’s New Ad Sitelinks & How You Can Get Them for Your Account

Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under …

Posted in Google AdWords | 17 Comments

How to Fine Tune Your International Campaigns in AdWords

You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, …

Posted in Advanced PPC Strategies, Geo Targeting | 6 Comments