The 20-Minute PPC Work Week

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Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything else, or an agency employee with new accounts hitting your desk regularly- we get it! However, there is a strong correlation between regular account maintenance and its success.  So, what does this mean? You can either work harder, longer days, or as I’m sure all of our bosses would prefer, find a way to streamline your processes.

To help us out, Wordstream has put together a guide to help you walk through effective PPC optimization tasks in just 20 minutes a week! Obviously we could spend tons of time on each step in this process; this isn’t meant to be a maximum by any means, but getting in and having a guide to help plan your tasks always helps! So, print it out, tape it to your wall, whatever you need…they also have a cool AdWords Grader Tool to see what kind of progress you’re making!
Download the PDF here!

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  • http://twitter.com/judxm Judi

    3 minutes to optimise ad text clearly doesn’t take into account writer’s block :)

  • Jeremie

    ahah, this is true if you have 5 adgroups and 50 keywords, otherwise it will take you longer for sure
    also, you shouldn’t check your budgets once a week, every 2 days seems like the minimum to me

  • Andrew

    3 minutes to create a more targeted landing page? 2 minutes to set next month’s goals and show off great performance? I like the idea of this, but this isn’t actually something that can or should be implemented in 20 minutes unless you want to hurt your campaign.

  • http://www.facebook.com/bradmerkel Brad Merkel

    LOL…split up ad groups and create a new landing page all within 4 minutes. I wish.

  • Cait

    I agree that “20 minutes” is stretching it, but I think that breaking it down to this level of simplicity is VERY helpful. Even if it takes me longer than 20 minutes, it gives me a definite road map of where to focus my time and in what proportions.

  • Caitlin

    Wow, this does not make any sense at all…navigation alone in AdWords could take 20 minutes to do all these tasks!

    • http://twitter.com/CrackMarketing Crack Marketing

      Yeah, I’m surprise too with this infographics! It could be 20hrs, which sounds reasonable also to clients.