July 11, 2012
Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything else, or an agency employee with new accounts hitting your desk regularly- we get it! However, there is a strong correlation between regular account maintenance and its success. So, what does this mean? You can either work harder, longer days, or as I’m sure all of our bosses would prefer, find a way to streamline your processes.
To help us out, Wordstream has put together a guide to help you walk through effective PPC optimization tasks in just 20 minutes a week! Obviously we could spend tons of time on each step in this process; this isn’t meant to be a maximum by any means, but getting in and having a guide to help plan your tasks always helps! So, print it out, tape it to your wall, whatever you need…they also have a cool AdWords Grader Tool to see what kind of progress you’re making!
Download the PDF here!