Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and...
Continue Reading How to Better Optimize for Mobile Lead Generation
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
Continue Reading Every Little Thing We Do Is Magic! – PPC Love Wrap Up
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in...
Continue Reading Ad Testing Made Easy: Getting Over Challenges for Necessity
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today's topic is how to set up proper ad...
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance....
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails....
Continue Reading How to Manage a Lead Gen PPC Account with No Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it...
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial...
Continue Reading A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Multi-Channel Funnels were launched earlier this year and, personally, I think it's the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows...
Continue Reading PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
Continue Reading Ad Extensions in 5 Days Series: Location Extensions
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