For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.
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How to Build a Winning Native Advertising Strategy
Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.
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The Travel Industry Landscape in 2020: How PPC Strategy Evolves
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
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What Clients Want
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
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Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.
Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!
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Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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